2021-2022
Solution Publishing
concept
Solution Publishing is a start-up, innovative publisher and high quality B2B lead and demand generation platform that offers interest-based content syndication and email marketing. I held the positions of Data Analyst Intern, Content Coordinator, and Lead Campaign Manager, with responsibilities ranging across the board for a start-up business.
key services
Creative Direction & Branding / Marketing Strategy / Social Media Management / Content Creation / Video Production / Email Marketing / Campaign Management / Training & Onboarding
creative direction
I helped to power and source content for digital journals with a collective audience of 2 million IT, Small Business, Human Resource and Marketing professionals. In addition, I designed and published 6 weekly email newsletters, shown below, to drive traffic and engagement to these journal sites.
Provided creative direction for the company's main site (SolPub.com) and upcoming journal site, BizSmartStream.
Includes design layout, functionality and navigation, selecting and publishing content, as well as coordinating an email marketing campaign for the website launch.
SolPub.com Homepage
BizSmartStream.com Homepage Mockup
Collaborated with an independent graphic designer to guide logo design for one of our journal sites, ITBuyers.com.
Key words to guide branding design: Tech, Community, News, Modern, Vibrant.
IT Buyers logo mockup
IT Buyers Logo
social media & graphics
Established and managed all social media platforms, including creating content appeal to the specific audience of each platform. This included researching and designing infographics for our LinkedIn audience and fun, company-culture posts for Instagram. Graphics were created in Adobe Photoshop, Adobe Illustrator, and Canva. Company branded materials including a company organization chart to aid in onboarding new team members and attract new clients. In addition, an infographic mapping our closed loop lead generation process to better market our product to potential clients.
video production
Managed the production process of Solution Publishing's comedic docu-drama series, SPLAT (Solution Publishing Life and Times); from ideating, filming, editing, posting and even creating thumbnails for each video. We quickly earned 100 subscribers within our first 10 videos and even attracted new clients and employees.
